It can take only a few months for a company to adequately develop a quality management system that is competitive for the MBNQA.
a. True
b. False
Indicate whether the statement is true or false
Question 2
What is the primary lesson behind the United Breaks Guitars case?
A) Online video has the power to reach millions of people at a very low cost.
B) Companies must be active in monitoring their brands online in order to respond in a timely manner to customer issues.
C) A well-executed PR strategy can help control negative social media messages.
D) Social media is only effective for customer complaints.
E) Customer service should not be outsourced.