What are the elements of the marketing mix?
a. Money, methodology, mechanics, and message
b. Fortune, forecast, future, and fashion
c. Product, price, place, and promotion
d. Money, fortune, price, and cost
Question 2
In forward-thinking enterprises, supply management seldom plays a key role in the development of new products and services.
a. True
b. False
Indicate whether the statement is true or false