Author Question: The single greatest advantage of ________ is the ability to collect vast amounts of data in a single ... (Read 122 times)

Chloeellawright · **on:** Jul 7, 2018

The single greatest advantage of ________ is the ability to collect vast amounts of data in a single swee

A) survey research
B) focus groups
C) consumer panels
D) interviews

Question 2

Research in which an interviewer asks current or potential buyers to answer written or verbal questions to obtain facts, opinions, or attitudes is called a ________.

A) survey
B) covert observational research
C) consumer panel
D) brainstorming session