This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Discuss the impact social networks have had on how businesses operate, communicate, and serve their ... (Read 17 times)

c0205847

  • Hero Member
  • *****
  • Posts: 531
on: Jul 7, 2018
Discuss the impact social networks have had on how businesses operate, communicate, and serve their customers.
 
  What will be an ideal response?

Question 2

In 2014, online bill payment accounted for ________ of all bill payments, while paper checks accounted for ________.
 
  A) less than 10; less than 25
  B) about 25; about 10
  C) more than 50; less than 25
  D) 100; 0


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Jadwiga9

  • Sr. Member
  • ****
  • Posts: 316
Reply #1 on: Jul 7, 2018
Answer to Question 1

Social networks have had a profound impact on how businesses operate, communicate, and serve their customers. The most visible business firm use of social networks is as a marketing and branding tool. The most popular social network tool for large corporate businesses is LinkedIn, with 97 of the Fortune 500 having a LinkedIn company page. Twitter is the second most popular, with 83 having corporate Twitter accounts, including 7 of the top 10 companies. About 80 have a Facebook page. Pinterest has the fastest growth rate among the Fortune 500, increasing from 9 in 2013 to 36 in 2014. A less visible marketing use of networks is as a powerful listening tool that has strengthened the role of customers and customer feedback systems inside a business. The software drink industry is a good example. Coca-Cola has built a fan base of 88 million on Facebook. Pepsi has 33 million Likes, Dr. Pepper 16 million, and Mountain Dew about 8.8 million. Social networks are where corporate brands and reputations are formed, and firms today take very seriously the topic of online reputation, as evidenced by social network posts, commentary, chat sessions, and Likes. In this sense, social network sites have become an extension of corporate customer relationship management systems and extend existing market research programs. Beyond branding, social network sites are being used increasingly as advertising platforms to contact a somewhat younger audience than Web sites and e-mail, and as customers increasingly shift their eyeballs to social networks. Rosetta Stone, for instance, uses its Facebook page to display videos of its learning technology, encourage discussions and reviews, and post changes in its learning tools.

Answer to Question 2

C


c0205847

  • Member
  • Posts: 531
Reply 2 on: Jul 7, 2018
YES! Correct, THANKS for helping me on my review

Dinolord

  • Member
  • Posts: 313
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

Anesthesia awareness is a potentially disturbing adverse effect wherein patients who have been paralyzed with muscle relaxants may awaken. They may be aware of their surroundings but unable to communicate or move. Neurologic monitoring equipment that helps to more closely check the patient's anesthesia stages is now available to avoid the occurrence of anesthesia awareness.

Did you know?

For about 100 years, scientists thought that peptic ulcers were caused by stress, spicy food, and alcohol. Later, researchers added stomach acid to the list of causes and began treating ulcers with antacids. Now it is known that peptic ulcers are predominantly caused by Helicobacter pylori, a spiral-shaped bacterium that normally exist in the stomach.

Did you know?

The FDA recognizes 118 routes of administration.

Did you know?

The most common childhood diseases include croup, chickenpox, ear infections, flu, pneumonia, ringworm, respiratory syncytial virus, scabies, head lice, and asthma.

Did you know?

About 3% of all pregnant women will give birth to twins, which is an increase in rate of nearly 60% since the early 1980s.

Head rubbing and licking are common social behaviours within a pride Head rubbing and licking are common social behaviours within a pride
Nursing diagnosis impact on nursing practice Nursing diagnosis impact on nursing practice
Organizational and Activational Effects of Testosterone on Social Aggression Organizational and Activational Effects of Testosterone on Social Aggression
Popular Methods of Conducting Social Science Research Popular Methods of Conducting Social Science Research
My brain in social media and studies My brain in social media and studies
Single-serve cups of infant formula Single-serve cups of infant formula
Video: Wound Care

For a complete list of videos, visit our video library