Author Question: Perceiving machines are used by the U.S. Postal service to read the addresses on letters and sort ... (Read 34 times)

ssal · **on:** Jun 20, 2018

Perceiving machines are used by the U.S. Postal service to read the addresses on letters and sort them quickly to their correct destinations. Sometimes, these machines cannot read an address, because the writing on the envelope is not sufficiently clear for the machine to match the writing to an example it has stored in memory. Human postal workers are much more successful at reading unclear addresses, most likely because of

a. bottom-up processing.
b. top-down processing.
c. their in-depth understanding of principles of perception.
d. repeated practice at the task.

Question 2

Maria took a drink from a container marked milk. Surprised, she quickly spit out the liquid because it turned out the container was filled with orange juice instead. Maria likes orange juice, so why did she have such a negative reaction to it? Her response was most affected by

a. reception of the stimulus.
b. bottom-up processing.
c. top-down processing.
d. focused attention.