Author Question: A push strategy puts its emphasis on the consumer, who is expected to push the retailer into ... (Read 38 times)

j.rubin · **on:** Aug 11, 2018

A push strategy puts its emphasis on the consumer, who is expected to push the retailer into offering a promoted product.

Indicate whether the statement is true or false

Question 2

According to an analyst with the Aberdeen Group, approximately 60 percent of purchasers never get a rebate because they don't send it in or don't supply the necessary information.

Indicate whether the statement is true or false