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Author Question: Explain the role of the target market as the marketer attempts to build the marketing mix. (Read 46 times) |
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More than 150,000 Americans killed by cardiovascular disease are younger than the age of 65 years.
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Drugs are in development that may cure asthma and hay fever once and for all. They target leukotrienes, which are known to cause tightening of the air passages in the lungs and increase mucus productions in nasal passages.
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Computer programs are available that crosscheck a new drug's possible trade name with all other trade names currently available. These programs detect dangerous similarities between names and alert the manufacturer of the drug.
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The human body produces and destroys 15 million blood cells every second.
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More than 34,000 trademarked medication names and more than 10,000 generic medication names are in use in the United States.