Author Question: Researchers often use the ________ scale since the underlying belief is that knowledge of consumers' ... (Read 9 times)

hannahmadyronde · **on:** Feb 10, 2022

Question 1

Researchers often desire to measure subjective properties, which cannot be directly observed because they are ________ such as a person's attitude or intentions.
◦ objective constructs
◦ subliminal constructs
◦ mental constructs
◦ distinct constructs

Question 2

Researchers often use the ________ scale since the underlying belief is that knowledge of consumers' lifestyles, as opposed to just demographics, offers direction for marketing decisions.
◦ psychometric
◦ Likert
◦ semantic differential
◦ lifestyle inventory

khudija · **Reply #1 on:** Feb 10, 2022

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