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Author Question: What is the advantage to using personal selling over website or direct marketing programs? (Read 32 times)

am7272

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Question 1

Using personalized letters and email messages to deliver targeted messages to individual consumers or organizational purchasers would be classified as ________.
◦ institutional advertising
◦ direct marketing
◦ product placement
◦ guerrilla advertising
◦ integrated message transmission

Question 2

What is the advantage to using personal selling over website or direct marketing programs?
◦ It is less expensive.
◦ There is a more personalized relationship.
◦ It has a wider reach.
◦ Cost efficiencies are improved.
◦ It can easily be combined with other formats.


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Marked as best answer by am7272 on May 9, 2022

Karla347

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am7272

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Reply 2 on: May 9, 2022
Excellent


6ana001

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Reply 3 on: Yesterday
Great answer, keep it coming :)

 

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