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Author Question: All those individuals and groups who participate in the purchasing decision-making process, and who ... (Read 89 times)

fasfsadfdsfa

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on: Jun 28, 2018
All those individuals and groups who participate in the purchasing decision-making process, and who share some common goals and risks arising from the decision, comprise the:
 a. purchasing-central.
 b. purchasing department.
 c. buying center.
 d. procurement staff.
 e. strategy center.

Question 2

Which term describes the service used by researchers in an attempt to provide an overall assessment of the
  effectiveness of a marketing campaign across multiple media platforms?
 a. Multi-media diaries
  b. Cross platform services
  c. Media-sponsored readership studies
  d. Portable people meters
  e. Google analytics


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ms_sulzle

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

b


fasfsadfdsfa

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Reply 2 on: Jun 28, 2018
Gracias!

vickybb89

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Reply 3 on: Yesterday
:D TYSM

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