Author Question: All those individuals and groups who participate in the purchasing decision-making process, and who ... (Read 112 times)

fasfsadfdsfa · **on:** Jun 28, 2018

All those individuals and groups who participate in the purchasing decision-making process, and who share some common goals and risks arising from the decision, comprise the:
a. purchasing-central.
b. purchasing department.
c. buying center.
d. procurement staff.
e. strategy center.

Question 2

Which term describes the service used by researchers in an attempt to provide an overall assessment of the
effectiveness of a marketing campaign across multiple media platforms?
a. Multi-media diaries
b. Cross platform services
c. Media-sponsored readership studies
d. Portable people meters
e. Google analytics