U.S. companies monopolize much of the international entertainment media, which largely portrays U.S. products and lifestyles as glamorous and appealing. This situation would most likely be used as an example of ________.
A) the stronger work ethic typical of developed countries
B) the spread of high-context cultures
C) cultural fragmentation
D) cultural imperialism
Question 2
Which term refers to restricting imports in order to boost domestic production and consumption of goods that would otherwise be imported?
A) import substitution
B) terms-of-trade
C) most-favored nation
D) in-sourcing
Question 3
Export-led development refers to ________.
A) a country's efforts to promote its exports in order to reduce its trade deficits
B) a policy to promote domestic production of goods that would otherwise be imported
C) a program to promote industries with export potential
D) decreases in infrastructure development due to the loss of revenue from export tariffs
Question 4
What element of the promotion mix promotes a close, personal contact with customers?
A) advertising
B) public relations
C) personal selling
D) sales promotions
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Topic Media