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Author Question: U.S. companies monopolize much of the international entertainment media, which largely portrays U.S. ... (Read 483 times)

Bob-Dole

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U.S. companies monopolize much of the international entertainment media, which largely portrays U.S. products and lifestyles as glamorous and appealing. This situation would most likely be used as an example of ________.
 
  A) the stronger work ethic typical of developed countries
  B) the spread of high-context cultures
  C) cultural fragmentation
  D) cultural imperialism

Question 2

Which term refers to restricting imports in order to boost domestic production and consumption of goods that would otherwise be imported?
 
  A) import substitution
  B) terms-of-trade
  C) most-favored nation
  D) in-sourcing

Question 3

Export-led development refers to ________.
 
  A) a country's efforts to promote its exports in order to reduce its trade deficits
  B) a policy to promote domestic production of goods that would otherwise be imported
  C) a program to promote industries with export potential
  D) decreases in infrastructure development due to the loss of revenue from export tariffs

Question 4

What element of the promotion mix promotes a close, personal contact with customers?
 
  A) advertising
  B) public relations
  C) personal selling
  D) sales promotions


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Bsand8

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