An ad shows a group of friends, all attractive, having a good time and drinking Boar's Head Cola. How can this ad influence positive attitudes toward the drink?
a. It influences through cognitive processes.
b. It makes an ad likeable, and this effect transfers to the soft drink in the ad.
c. The picture stimulates thinking about the persuasive arguments in the ad.
d. The picture is a cue that induces thirst.
e. The ad uses incidental learning to inform consumers.
Question 2
Problem recognition is the first stage in the buying process and performance review is the final stage.
Indicate whether the statement is true or false
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