A commercial shows an attractive, well-known sports star coaching a group of kids. Everyone is wearing the same brand of sneakers. This commercial uses which weapon of influence?
(a) Social Proof
(b) Liking
(c) Authority
(d) All of the above
(e) Both a and b
Question 2
In general, to defend ourselves against the fraudulent use of the weapons of influence, we should
(a) avoid situations in which we're exposed to the weapons of influence.
(b) learn about the weapons of influence so we never have to use them.
(c) accept the power of the weapons of influence and try to notice when we're falling prey to them.
(d) exploit the weapons of influence ourselves, so at least we benefit from their power.
The Sun is the star at the center of the Solar System.
A white dwarf star in orbit around Sirius (artist's impression)
A Rotating, Magnetized Neutron Star
The 2012 U.S. presidential campaign rang with “get tough” cries to end Iran’s nuclear capacity and c
Historian James Merrell notes several errors in Benjamin West’s famous 1771 painting, William Penn’s
Group Study