A commercial shows an attractive, well-known sports star coaching a group of kids. Everyone is wearing the same brand of sneakers. This commercial uses which weapon of influence?
(a) Social Proof
(b) Liking
(c) Authority
(d) All of the above
(e) Both a and b
Question 2
In general, to defend ourselves against the fraudulent use of the weapons of influence, we should
(a) avoid situations in which we're exposed to the weapons of influence.
(b) learn about the weapons of influence so we never have to use them.
(c) accept the power of the weapons of influence and try to notice when we're falling prey to them.
(d) exploit the weapons of influence ourselves, so at least we benefit from their power.
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