Author Question: A television commercial opens with young kids riding bikes in the summer heat, across empty baseball ... (Read 128 times)

KimWrice · **on:** Jun 29, 2018

A television commercial opens with young kids riding bikes in the summer heat, across empty baseball fields, on hot sidewalks, down dirt hills. They then run into the cool kitchen where the mother is waiting. The grubby kids wipe their sweaty brows, and the youngest one says, It's hot out.. The mother whisks out a box from the freezer and hands out popsicles. The kids smile, and the mother tousles their hair. This is an example of a(n) .
a. transformational ad that attempts to change the consumption experience
b. image ad that attempts to define a brand image
c. slice-of-life ad that attempts to situate a brand socially
d. demonstration ad that attempts to persuade the consumer

Question 2

is the process of creating a perceived distinction between an organization's brand and a competitor's brand.
a. Market analysis
b. Co-op advertising
c. Market segmentation
d. Differentiation