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THINK Public Relations ¦ Wilcox, Cameron, Reber, Shin ¦ 2nd Edition
Question List for "THINK Public Relations"
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What is the nature of challenge of public relations? A) dynamic B) conflicting C) strategic D) ...
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Arii_bell
170
Aug 11, 2018
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Which is the key major difference between public relations and advertising? A) Advertising ...
Started by
Evvie72
192
Aug 11, 2018
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Why is public relations referred to as the fifth P of marketing strategy? A) It provides ...
Started by
Shelles
401
Aug 11, 2018
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Which is a factor in fueling the trend toward integrated communication approach in public relations? ...
Started by
KWilfred
185
Aug 11, 2018
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Regarding global public relations, which of the following is not true? A) China has opened itself ...
Started by
gbarreiro
197
Aug 11, 2018
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How does public relations contributes to the bottom line? A) identifies new opportunities. B) ...
Started by
Mr. Wonderful
181
Aug 11, 2018
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Which is NOT a way public relations that supports marketing? A) develops new prospects B) hypes ...
Started by
robinn137
267
Aug 11, 2018
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What are the principal activities in crisis management? A) protecting positions B) responding to ...
Started by
moongchi
225
Aug 11, 2018
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Journalists write primarily for segmented, targeted audiences, and are less inclined to appeal to ...
Started by
abarnes
191
Aug 11, 2018
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These days, smart planners realize that an organization's goals and objectives can be best ...
Started by
awywial
185
Aug 11, 2018
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