This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Why is public relations referred to as the fifth P of marketing strategy? A) It provides ... (Read 389 times)

Shelles

  • Hero Member
  • *****
  • Posts: 582
on: Aug 11, 2018
Why is public relations referred to as the fifth P of marketing strategy?
 
  A) It provides third-party endorsements.
  B) It serves the public interest and generates public goods.
  C) Public relations can help pull the company into the market.
  D) It refers to audiences as publics rather than consumers.
  E) Public relations is a management process.

Question 2

Considering the relationship between public relations and advertising, which of the following is most true?
 
  A) Advertising is paid time and space, while public relations material is often dictated by
  media gatekeepers.
  B) Advertising is addressed to external audiences only.
  C) Public relations is narrower in scope.
  D) Advertising is usually more costly.
  E) Public relations does not support advertising campaigns.
THINK Public Relations ¦ Wilcox, Cameron, Reber, Shin ¦ 2nd Edition
Buy Test-Bank


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Heffejeff

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Aug 11, 2018
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
Answer Preview
Only 39% of students answer this correctly


Shelles

  • Member
  • Posts: 582
Reply 2 on: Aug 11, 2018
Great answer, keep it coming :)

EAN94

  • Member
  • Posts: 307
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

Complications of influenza include: bacterial pneumonia, ear and sinus infections, dehydration, and worsening of chronic conditions such as asthma, congestive heart failure, or diabetes.

Did you know?

The training of an anesthesiologist typically requires four years of college, 4 years of medical school, 1 year of internship, and 3 years of residency.

Did you know?

Cutaneous mucormycosis is a rare fungal infection that has been fatal in at least 29% of cases, and in as many as 83% of cases, depending on the patient's health prior to infection. It has occurred often after natural disasters such as tornados, and early treatment is essential.

Did you know?

Only one in 10 cancer deaths is caused by the primary tumor. The vast majority of cancer mortality is caused by cells breaking away from the main tumor and metastasizing to other parts of the body, such as the brain, bones, or liver.

Did you know?

Interferon was scarce and expensive until 1980, when the interferon gene was inserted into bacteria using recombinant DNA technology, allowing for mass cultivation and purification from bacterial cultures.

In a public aquarium In a public aquarium
Primatologist Volker Sommer and his colleagues showed that langur infanticide had adaptive value and Primatologist Volker Sommer and his colleagues showed that langur infanticide had adaptive value and
W(illiam) E(dward) B(urghardt) Du Bois (1868–1963) spent his lifetime studying relations between ... W(illiam) E(dward) B(urghardt) Du Bois (1868–1963) spent his lifetime studying relations between ...
Relations Between Iconic Memory, Short-Term Memory, and Long-Term Memory Relations Between Iconic Memory, Short-Term Memory, and Long-Term Memory
Majority-Minority Relations Majority-Minority Relations
Video: Passive Smoke Exposure

For a complete list of videos, visit our video library