« previous next »

Author Question: The _____ marketing public relations strategy describes the conduct of public relations in response ... (Read 192 times)

Mr3Hunna

  • Hero Member
  • *****
  • Posts: 536
on: Jun 28, 2018
The _____ marketing public relations strategy describes the conduct of public relations in response to outside influences.
 a. proactive
  b. reactive
  c. offensive
  d. accommodation
  e. tactical

Question 2

In which creative style does an advertiser make a superiority claim based on a unique product attribute that represents a meaningful, distinctive consumer benefit?
 a. unique selling proposition
  b. brand image
  c. resonance
  d. emotional
  e. generic


javimendoza7

  • Sr. Member
  • ****
  • Posts: 293
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

a


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Though newer “smart” infusion pumps are increasingly becoming more sophisticated, they cannot prevent all programming and administration errors. Health care professionals that use smart infusion pumps must still practice the rights of medication administration and have other professionals double-check all high-risk infusions.

Did you know?

More than one-third of adult Americans are obese. Diseases that kill the largest number of people annually, such as heart disease, cancer, diabetes, stroke, and hypertension, can be attributed to diet.

Did you know?

Egg cells are about the size of a grain of sand. They are formed inside of a female's ovaries before she is even born.

Did you know?

Human neurons are so small that they require a microscope in order to be seen. However, some neurons can be up to 3 feet long, such as those that extend from the spinal cord to the toes.

Did you know?

Studies show that systolic blood pressure can be significantly lowered by taking statins. In fact, the higher the patient's baseline blood pressure, the greater the effect of statins on his or her blood pressure.

Pharmacogenomics, Genetic makeup, Drug development, Individual response to drugs, Prescriptions Pharmacogenomics, Genetic makeup, Drug development, Individual response to drugs, Prescriptions
Selected Biologic Response Modifiers and Miscellaneous Antineoplastics Selected Biologic Response Modifiers and Miscellaneous Antineoplastics
An example of a cover letter sent in response to a classified ad. An example of a cover letter sent in response to a classified ad.
The humoral and cellular immune response. At the left is the humoral (or B-cell mediated); at the ... The humoral and cellular immune response. At the left is the humoral (or B-cell mediated); at the ...
Public Speaking Guidebook Public Speaking Guidebook
Reflex Response Reflex Response
Video: Blood Pressure Measurement

For a complete list of videos, visit our video library