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Marketing for Hospitality and Tourism ¦ Kotler, Bowen, Makens ¦ 7th Edition
Question List for "Marketing for Hospitality and Tourism"
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Last post
Marketing
»
Define a hospitality industry product.
Started by
justinmsk
86
Mar 24, 2019
Marketing
»
Atmosphere is appreciated through the senses. Sensory terms provide descriptions for the atmosphere ...
Started by
Chelseaamend
85
Mar 24, 2019
Marketing
»
Define brand. What is the importance of a brand name? Provide examples to support your answer.
Started by
ahriuashd
88
Mar 24, 2019
Marketing
»
It is a commonly accepted fact that some products can avoid ever entering a decline phase.
Started by
vHAUNG6011
66
Mar 24, 2019
Marketing
»
Hospitality managers need to think about the product on four levels. Briefly describe each level.
Started by
Zoey63294
59
Mar 24, 2019
Marketing
»
The main aural dimensions of atmosphere are scent and freshness.
Started by
tatyanajohnson
64
Mar 24, 2019
Marketing
»
Phase-out is the ideal way of removing a product from the market.
Started by
sjones
148
Mar 24, 2019
Marketing
»
Facilitating products are those services or goods that must be present for the guest to use the core product.
Started by
tuffie
59
Mar 24, 2019
Marketing
»
In one study, researchers found that about 50 percent of restaurant customers were willing to pay a ...
Started by
rl
52
Mar 24, 2019
Marketing
»
Companies can leverage an existing brand by employing co-branding and ingredient branding.
Started by
arivle123
110
Mar 24, 2019
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