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Author Question: Companies can leverage an existing brand by employing co-branding and ingredient branding. (Read 114 times)

arivle123

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on: Mar 24, 2019
Companies can leverage an existing brand by employing co-branding and ingredient branding.
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Marketing for Hospitality and Tourism ¦ Kotler, Bowen, Makens ¦ 7th Edition
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AaaA

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Reply #1 on: Mar 24, 2019
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arivle123

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Reply #2 on: Mar 24, 2019
Thank you!


AaaA

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Reply #3 on: Mar 24, 2019
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