Companies can leverage an existing brand by employing co-branding and ingredient branding.

Bisphosphonates were first developed in the nineteenth century. They were first investigated for use in disorders of bone metabolism in the 1960s. They are now used clinically for the treatment of osteoporosis, Paget's disease, bone metastasis, multiple myeloma, and other conditions that feature bone fragility.

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Drying your hands with a paper towel will reduce the bacterial count on your hands by 45–60%.

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In 1864, the first barbiturate (barbituric acid) was synthesized.

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Fewer than 10% of babies are born on their exact due dates, 50% are born within 1 week of the due date, and 90% are born within 2 weeks of the date.

Blocked at every turn by congressional Republicans who hated him, President Obama turned to techniqu

J. P. Morgan, the financial genius, staved off ruinous competition among steel firms by combining mo

Early in the twentieth century, when malnutrition was common, companies such as this one advertised

Vacutainer brand safety lock needle holder.

Founder of Adidas and Puma companies are brothers

Author Question: Companies can leverage an existing brand by employing co-branding and ingredient branding. (Read 115 times)

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