Author Question: Which of the following is an example of ingredient branding? a. jeans made with Lycra b. low-carb ... (Read 74 times)

silviawilliams41 · **on:** Jun 28, 2018

Which of the following is an example of ingredient branding?
a. jeans made with Lycra
b. low-carb pasta
c. AOL trial CDs
d. Splenda

Question 2

Which of the following statements pertaining to the stimulus-response form of personal selling is true?
a. The buyer takes a dominant role in the sales dialogue.
b. The stimulus-response sales strategy cannot be used with a canned sales presentation.
c. The stimulus-response sales strategy must be conducted in person because of the necessity for visual aids.
d. An example of the stimulus-response sales strategy would be the continued affirmation method.
e. The stimulus-response sales strategy has the advantage of flexibility.