Marketing

"A stay of one or more nights away from home for holidays, visitors to friends or relatives, ...

Started by APUS57

"Back translation" is a technique used to ensure that currency conversion is performed correctly ...

Started by TVarnum

"Back translation" is a technique whereby a survey or other document that has been translated is ...

Started by dalyningkenk

"Channel strategy" involves an analysis of each shipping mode to determine which mode, or ...

Started by fox

"Cloud computing" is different from currently available technologies in all of the following aspects except:

Started by jessicacav

"Convergence" is a term that describes a world in which the telecommunications, consumer ...

Started by imowrer

"Corporate amnesia" in global partnership is a term which refers to:

Started by jman1234

"Customers" who are in reality undercover employees of hotel management are called:

Started by TVarnum

"Discussion and consensus must be the norms. Partners must be viewed as equals." When applied to ...

Started by gbarreiro

"Emotional labor" has been defined as:

Started by JMatthes

"Export price escalation" is the increase in the initial selling price of goods traded across borders.

Started by ericka1

"Export selling" involves tailoring various elements of the marketing mix to global market requirements.

Started by aabwk4

"Factor conditions" refers to a country's endowment with resources which may have been created or inherited.

Started by Caiter2013

"Frugal Engineering" and "Reverse Innovation" are some of the terms that GE, Proctor & Gamble, ...

Started by CQXA

"Hypercompetition" is a term that describes a business environment of escalating rivalry ...

Started by OSWALD

"Hypercompetition" refers to companies that are successful and find sustainable competitive advantages.

Started by go.lag

"Market skimming" is a strategy that uses low prices as a competitive weapon to gain market position.

Started by torybrooks

"McDonaldization of culture," a term coined by Geert Hofstede, refers to the wide spread of ...

Started by wenmo

"Piggyback exporter," "cooperative exporter," and "export vendor" are all terms used to describe an ...

Started by wenmo

"Project RED" was the name given to the long term strategy of which restaurant chain?

Started by cherise1989

"Quality" could be defined as the features and characteristics of a product that bear on its ability ...

Started by Jipu 123

"Sharia" and "haram" are important concepts in civil-code laws, which are commonly practiced in ...

Started by leilurhhh

"Small markets don't solve the growth needs of large companies" and "markets that don't exist can't ...

Started by lracut11

"Successful GSPs create win-win situations, where participants pursue objectives on the basis of ...

Started by Mr3Hunna

"Switching costs" are one of the barriers to entry in Porter's five forces model.

Started by NguyenJ