Marketing

Japanese companies are less inclined to use this approach for selecting advertising agencies:

Started by drink

When the subheads and body copy of an advertisement are localized, not simply translated, is an example of:

Started by yoroshambo

In the language of global marketing, ________ is the phrase used to describe advertising that ...

Started by londonang

________ is the phrase global marketers use to describe ads with common design elements into which ...

Started by imowrer

Competitive advertising may impair the effectiveness of the message due to the fact that it may:

Started by TVarnum

A company's efforts to effectively communicate with customers is very important. All of the ...

Started by littleanan

What do Unilever and Procter & Gamble have in common?

Started by savannahhooper

Which company ranks number one in terms of ad spending in Europe (2011)?

Started by bclement10

Which company ranks number one in terms of worldwide ad spending for the year 2011?

Started by mspears3

Landor Associates, a company specializing in brand identity and design, recently determined that ...

Started by ENagel

Because advertising is often designed to add ________ value to product or brand, it plays a more ...

Started by jilianpiloj

Which of the following product category/company pairings best illustrates the concept of "product cultures"?

Started by WhattoUnderstand

A ________ company possesses a critical marketing advantage with respect to marketing communications.

Started by B

Advertising, public relations, and other forms of communication are critical tools in the marketing ...

Started by maegan_martin

As companies recognize and embrace new concepts such as the globalization of coffee culture, the ...

Started by codyclark

A company that is ethnocentric in its approach to PR will not extend home-country PR activities into ...

Started by jeatrice

Any company that is increasing its activities outside the home country can utilize PR personnel as ...

Started by cmoore54

Fires caused by faulty lithium-ion batteries on the new 787 Dreamliner resulted in all aircraft ...

Started by debasdf

Fires and collapsed buildings at garment factories in Bangladesh revived concerns about the global ...

Started by APUS57

Advocacy advertising enhances the public's perception of a company, creates goodwill, or announces a ...

Started by Starlight

Image advertising is used by global companies to present themselves as good corporate citizens in ...

Started by WhattoUnderstand

Publicity is similar to advertising in that companies pay the media for placement of stories and news items.

Started by ahriuashd

Benetton's striking print and outdoor advantage campaigns keyed to the "United Colors of Benetton" ...

Started by Jramos095

Many companies utilize corporate advertising which, despite the name, is generally considered part ...

Started by bobbie

Ads based on a rational appeal depend on logic and speak to the audience's intellect.

Started by chandani