Marketing

Replies / Views	Last post
Food is the product category most likely to elicit cultural sensitivity. Started by nevelica	1 Replies 57 Views	Dec 2, 2019 by memslove
Partial nudity and same-sex couples are frequently seen in ads in Latin America and Europe. Started by silviawilliams41	1 Replies 39 Views	Dec 2, 2019 by heinisk01
When photographing a couple entering a restaurant or theater, women should be shown preceding the ... Started by V@ndy87	1 Replies 48 Views	Dec 2, 2019 by Ksanderson1296
In Japan, intimate scenes between men and women are in bad taste, and in Saudi Arabia such ads are outlawed. Started by gonzo233	1 Replies 71 Views	Dec 2, 2019 by mmpiza
In China, a humorous TV ad showing a student humiliating a teacher in the classroom would be an ... Started by sheilaspns	1 Replies 68 Views	Dec 2, 2019 by heyhey123
In China, McDonald's is careful not to advertise prices with multiple occurrences of the number four ... Started by Hungry!	1 Replies 58 Views	Dec 2, 2019 by scottmt
The challenge of encoding and decoding slogans and taglines in different national and cultural ... Started by jace	1 Replies 58 Views	Dec 2, 2019 by asdfghjkl;
Copywriters are specialists who check advertisements to see that they meet copyright regulations in ... Started by tth	1 Replies 65 Views	Dec 2, 2019 by lgoldst9
The way a product's appeal or proposition is presented is called the "creative execution." Started by viki	1 Replies 115 Views	Dec 2, 2019 by aliotak
When creating global advertising, it is important to remember that the "advertising appeal" should ... Started by Davideckstein7	1 Replies 77 Views	Dec 2, 2019 by flannelavenger
Some of the world's most memorable advertising campaigns originate from "big" ideas with an ... Started by jc611	1 Replies 45 Views	Dec 2, 2019 by honnalora
A German agency devised McDonald's "I'm lovin' it" tagline. Started by colton	1 Replies 58 Views	Dec 2, 2019 by gstein359
Western advertising agencies still find markets such as China and Japan to be very complex, as Asian ... Started by saliriagwu	1 Replies 79 Views	Dec 2, 2019 by makaylafy
Despite an unmistakable trend toward using global advertising agencies to support global marketing ... Started by jasdeep_brar	1 Replies 178 Views	Dec 2, 2019 by dominiqueenicolee
According to the worldwide revenue figures for 2012, Omnicom Group is the world's largest ... Started by bobbysung	1 Replies 98 Views	Dec 2, 2019 by jackie
Standardized print campaigns can be used for industrial products or for technology-oriented consumer ... Started by jlmhmf	1 Replies 74 Views	Dec 2, 2019 by EAN94
Recently, global companies have embraced a technique known as "pattern advertising" which is ... Started by erika	1 Replies 65 Views	Dec 2, 2019 by tjayeee
The "extension versus adaptation" debate is essentially a debate over "standardized versus ... Started by ashley	1 Replies 284 Views	Dec 2, 2019 by Andromeda18
According to data published by Advertising Age in 2012, Proctor & Gamble ranks # 2 in worldwide ... Started by ssal	1 Replies 107 Views	Dec 2, 2019 by amandanbreshears
The elements of the promotion mix are advertising, public relations, personal selling, process, and ... Started by washai	1 Replies 127 Views	Dec 2, 2019 by princessflame2016
In 2012, a scandal broke out after horse DNA was found in frozen beef burgers sold in supermarkets ... Started by clippers!	1 Replies 66 Views	Dec 2, 2019 by mtmmmmmk
An export administrator, Beth Dorrell, notes, "A commodity raw material from Africa can be refined ... Started by cookcarl	1 Replies 106 Views	Dec 2, 2019 by dyrone
Distribution channels around the world are highly differentiated. However these differences cannot ... Started by tatyanajohnson	1 Replies 77 Views	Dec 2, 2019 by Hdosisshsbshs
What are the market entry expansion strategies which are available to retailers that wish to cross ... Started by mcmcdaniel	1 Replies 109 Views	Dec 2, 2019 by strudel15
What are global retail categories? Describe these categories giving examples. Started by sammy	1 Replies 284 Views	Dec 2, 2019 by ryansturges