Marketing

The efforts of global companies to reach low-income consumers in emerging markets highlight the ...

Started by Kikoku

In the cosmetics industry, Unilever pursues differentiated global marketing strategies by targeting ...

Started by magmichele12

Benetton uses the slogan "United Colors of Benetton" to position itself as a brand concerned with ...

Started by ETearle

IKEA, the home furnishings retailer based in Sweden, wraps itself in the Swedish flagliterally, ...

Started by krzymel

Lexus developed new diesel models as well as a gas-hybrid engine because Germans want the option of ...

Started by formula1

Differentiated global marketing represents a more ambitious approach than concentrated target marketing.

Started by piesebel

Standardized global marketing is analogous to mass marketing in a single country and is also known ...

Started by bb

BMW's slogan "the ultimate driving machine," is an example of an attribute or benefit which has ...

Started by Arii_bell

One of the first-mover disadvantages is that a late-mover competitor may reap benefit from the ...

Started by beccaep

When making a decision about market entry timing, a company's management team should understand that ...

Started by TFauchery

Virgin chief executive Richard Branson learned that starting a soft-drinks war with Coca-Cola was ...

Started by s.tung

A market segment or country market characterized by weak competition may be a segment to avoid.

Started by james9437

One of the advantages of targeting a market segment globally is that although the segment in a ...

Started by Awilson837

India is the world's fastest growing cell phone market with the industry expanding at a rate of 50% ...

Started by j.rubin

When assessing potential country target markets, management should rely heavily on its network of ...

Started by itsmyluck

America's Hispanic population shares a common language, and so in ethnic segmentation they can be ...

Started by magmichele12

Pareto's Law suggests that 80% of a company's revenues or profits are accounted for by 20% of a ...

Started by Charlie

For behavior segmentation, marketers use the 80/20 rule when assessing the consumers' usage rate, ...

Started by vicky

Sometimes it is preferable to market to a particular age group rather than a mind-set; in such an ...

Started by jman1234

Categories such as "successful idealists" and "affluent materialists" can be used to describe age ...

Started by Engineer

The vast majority of India's population comprises a "bullock cart" segment whose households lack ...

Started by pepyto

Sweden's smaller population explains why IKEA, Saab, and Ericsson have looked beyond their borders ...

Started by plus1

Despite having comparable per capita incomes, other industrialized countries are nevertheless quite ...

Started by Pineapplelove6

Ideally, GDP and other measures of national income converted to U.S. dollars, should be calculated ...

Started by kaid0807

About two-thirds of world GNI is generated in the Triad countries, whereas only about 12% of the ...

Started by Bob-Dole