Marketing

For some consumer products such as cigarettes, soft drinks, and candy that have a low per-unit cost, ...

Started by waynest

Global marketers must determine whether a standardized or an adapted marketing mix is required to ...

Started by yoroshambo

Dove, a division of Unilever, traditionally targeted men and women with its Dove-branded skin care products.

Started by jparksx

Sushi, Falafel, Tandoori Chicken or Pizza is in demand in many parts of the world. This phenomenon ...

Started by drink

Global market segmentation is based on the premise that companies should attempt to identify ...

Started by wrbasek0

"Frugal Engineering" and "Reverse Innovation" are some of the terms that GE, Proctor & Gamble, ...

Started by CQXA

What is meant by Comparative Analysis and Market Estimation by Analogy? How can these be helpful in ...

Started by Ebrown

What are "interdependence techniques" in the analysis of data? What type of measurement is possible ...

Started by Mr.Thesaxman

How can observational studies and focus groups be used in marketing research? What are the different ...

Started by jho37

Grey China Advertising agency gathers a wealth of information about attitudes and buying patterns of ...

Started by waynest

Discuss the guidelines submitted by David Arnold pertaining to the importance of data gathering for ...

Started by laurencescou

What are the secondary sources of data and how do these sources differ from primary sources? Give ...

Started by Collmarie

Many of the fast food operations are entering markets in Middle Eastern countries. In the United ...

Started by lilldybug07

If Coach, a luxury good marketer, would like to study the consumer perceptions of global luxury ...

Started by Brittanyd9008

Authors Michael Czinkota and Ilka Ronkainen identified four specific environmental factors that may ...

Started by ap345

Global competition intensifies the need for effective MIS and business intelligence that are ...

Started by tuffie

Whirlpool conducts usability studies that provide insight into the ways consumers interact with its ...

Started by brutforce

A market research study of soft drink consumption and distribution in Hungary commissioned by an ...

Started by SAVANNAHHOOPER23

Which of the following is true about etic and emic approaches to country analysis?

Started by magmichele12

According to David Arnold, there are four possible approaches to forecasting by analogy, which does ...

Started by jrubin

In India, only about 10% of men who shave use Gillette razors. Worldwide, 50% of male shavers use ...

Started by roselinechinyere27m

A market researcher who uses multidimensional scaling (MDS) will:

Started by jenna1

Campbell is the world's largest soup company, commanding about 80% of the U.S. canned soup market. ...

Started by ec501234

When consumers have difficulty in verbalizing their perceptions, and there are different alternative ...

Started by nelaaney

One study of adult involvement in household tasks revealed greater similarities between the United ...

Started by mspears3