Author Question: Whirlpool conducts usability studies that provide insight into the ways consumers interact with its ... (Read 63 times)

brutforce · **on:** Dec 2, 2019

Whirlpool conducts usability studies that provide insight into the ways consumers interact with its products. In one study in an emerging market, engineers and designers stood behind a two-way mirror and watched as a volunteer put groceries away in a Kenmore Elite refrigerator. The Whirlpool team recorded a variety of data, such as the amount of time required for the volunteer to finish the task and the number of features used. The basis of this research study was based on the fact that:
◦ in India, refrigerators are seldom used by customers.
◦ consumers in different countries prefer different types of features.
◦ listening to customers is only possible in America.
◦ data collected in the United States should be applicable in other countries.
◦ in China, it will be difficult to find enough space in homes to put a refrigerator.

aidanmbrowne · **Reply #1 on:** Dec 2, 2019

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