Marketing

It would be difficult to sell consumers life insurance if their notion of time is like a mirror.

Started by Starlight

Time poverty seems to be more a problem of perception than of fact.

Started by natalie2426

Clothing choices are often heavily influenced by the situation in which the consumer needs to wear them.

Started by SO00

A typical antecedent state is product disposal.

Started by EY67

Consumer satisfaction/dissatisfaction is part of the ________ step of the consumer decision-making process.

Started by sjones

A consumer can recognize problems as either an opportunity or a need. How should promotions differ ...

Started by james

What are noncompensatory rules? When are they used? Briefly describe the three types of noncompensatory rules.

Started by mpobi80

A consumer who falls back on "mental rules-of-thumb" when making a decision is using heuristics.

Started by Cooldude101

Casinos make their interiors very plush and expensive looking, knowing that gamblers who would be ...

Started by drink

The alternatives actively measured during a consumer's choice process are the ________ set.

Started by crazycityslicker

According to ________, utility is defined in terms of gains and losses.

Started by lunatika

________ describes consumption at the low end.

Started by Marty

What type of cybermediaries are intelligent agents?

Started by s.tung

Differentiate between an evoked set and a consideration set. Provide examples to illustrate the two terms.

Started by kellyjaisingh

The evaluation of alternatives is the third stage of the consumer decision-making process.

Started by rl

Needs are created when the actual state of a customer declines.

Started by @Brianna17

Latrell finds that every time he goes to select athletic shoes he always buys the same brand. In ...

Started by sabina

The first step in the cognitive decision-making process is ________.

Started by HudsonKB16

________ is the process by which the consumer surveys his or her environment for appropriate data to ...

Started by imowrer

List and explain the five types of perceived risk.

Started by torybrooks

A straight rebuy is considered a habitual decision.

Started by Jipu 123

A customer buying an unfamiliar product which carried a fair degree of risk would most likely engage ...

Started by ashley

Tomorrow, Janice will be attending a party with a buffet. In anticipation of splurging on delicious ...

Started by Anajune7

According to the elaboration likelihood model, marketers of a low-involvement product must first ...

Started by clmills979

The ________ route to persuasion is taken when the receiver is not really motivated to think about ...

Started by pane00