Marketing

How important is price among the elements of the marketing mix?

Started by NClaborn

Identify and define the internal factors affecting a firm's pricing decisions.

Started by Haya94

The restaurant industry has adopted a rule of thumb that says the highest-priced entree on a menu ...

Started by ARLKQ

Going-rate pricing is an example of competition-based pricing.

Started by dbose

One major benefit to yield management is that it is removed from any ethical problems.

Started by EAugust

Value-pricing is a very safe way to price.

Started by bucstennis@aim.com

Product-bundling involves combining several products into a package with a reduced price.

Started by fagboi

Value-based pricing is based on the seller's perception of value.

Started by eruditmonkey@yahoo.com

Target profit pricing refers to the profit a company can make from a particular target market.

Started by tatyanajohnson

When pricing, creative judgment can be as important as technical expertise.

Started by CharlieWard

Fixed costs are the same as overhead.

Started by rlane42

Upselling is part of effective revenue management.

Started by nramada

Pricing based on segmentation of the market and pricing differences based on price elasticity ...

Started by yoroshambo

The strategy of setting a high price when the market is price-insensitive, is called:

Started by captainjonesify

The establishment of price based largely on those of competitors, is called:

Started by savannahhooper

During periods of weak demand, very few competitors escape the effect of a ________ market.

Started by ssal

The more someone spends on a product, the more ________ he or she is to the product's price.

Started by krzymel

Customers are more price-sensitive when the price of the product accounts for a large share of the ...

Started by frankwu

An executive fully reimbursed for all travel expenses is most likely to be attracted to a(n):

Started by maychende

When employees try to sell a higher priced alternative to a potential customer, it is called:

Started by ereecah

A hotel trying to sell its food and beverage facilities, meeting rooms, retails, etc. to its guests, ...

Started by SGallaher96

With increased demand, or higher guest/customer traffic, the total costs are likely to ________.

Started by LCritchfi

Costs that do NOT vary with production levels are called:

Started by maegan_martin

A restaurant seeking to establish a heavy demand is likely to:

Started by schs14

A restaurant seeking to establish an exclusive clientele is likely to:

Started by tiffannnnyyyyyy