Marketing

Fortunately, good service encounters receive more attention than bad ones.

Started by ghost!

In the hospitality industry, most marketing activity is carried out by employees within the ...

Started by yoroshambo

An advantage of a strong culture is that it prepares employees to handle ________ transactions.

Started by vicky

When a company has a service culture, the organizational chart is ________.

Started by daltonest1984

Full service restaurants have an employee turnover rate of ________ percent for hourly employees.

Started by karlynnae

Limited service restaurants have an employee turnover rate of ________ percent for hourly employees.

Started by dollx

The most effective way of communicating with customers is through ________.

Started by sdfghj

Training employees to do two or more jobs within the organization, is called:

Started by ahriuashd

An internal customer for an organization is:

Started by kfurse

A system of values and beliefs in an organization that reinforces the idea that providing the ...

Started by Anajune7

Marketing by a service firm to train effectively and motivate its customer-contact employees and all ...

Started by roselinechinyere27m

When a firm ________ employees, it moves the authority and responsibility to make decisions to the ...

Started by vicky

The necessary involvement of the service provider's emotions in the delivery of the service, is called:

Started by CharlieWard

When the employees of an organization have the necessary authority to take care of a customer's ...

Started by cagreen833

________ allows its best employees to pick future employees.

Started by jman1234

A pattern of shared values and beliefs that gives members of an organization meaning, providing them ...

Started by erika

________ is when a firm moves the authority and responsibility to make decisions to the line ...

Started by joesmith1212

"Emotional labor" has been defined as:

Started by JMatthes

To hospitality students, the single most important variable when selecting an employer upon graduation is:

Started by maychende

In a service-oriented organizational culture ________ are at the top of the organization.

Started by lilldybug07

In firms that have ________ cultures, there are few or no common values and norms.

Started by tfester

The first stage in the internal marketing process should be:

Started by kfurse

An internal marketing program requires a strong commitment from ________.

Started by tth

Internal marketing will be at its most effective:

Started by anjilletteb

Which of the following would NOT be considered a "moment of truth"?

Started by mpobi80