Marketing

A moment of truth occurs when employees and ________ have contact.

Started by swpotter12

Each product will have a life cycle, although its exact shape and length is not known in advance. ...

Started by rayancarla1

Define brand. What is the importance of a brand name? Provide examples to support your answer.

Started by ahriuashd

Atmosphere is appreciated through the senses. Sensory terms provide descriptions for the atmosphere ...

Started by Chelseaamend

Define a hospitality industry product.

Started by justinmsk

Hospitality managers need to think about the product on four levels. Briefly describe each level.

Started by Zoey63294

It is a commonly accepted fact that some products can avoid ever entering a decline phase.

Started by vHAUNG6011

Phase-out is the ideal way of removing a product from the market.

Started by sjones

The main aural dimensions of atmosphere are scent and freshness.

Started by tatyanajohnson

Companies can leverage an existing brand by employing co-branding and ingredient branding.

Started by arivle123

In one study, researchers found that about 50 percent of restaurant customers were willing to pay a ...

Started by rl

Facilitating products are those services or goods that must be present for the guest to use the core product.

Started by tuffie

A product image is a detailed version of a product idea stated in meaningful consumer terms.

Started by cdr_15

The detachment phase occurs when a customer is through using a product or service and departs.

Started by tnt_battle

Brand equity is a function of brand loyalty, name awareness and other factors.

Started by awywial

A brand name derives its value from customer perceptions.

Started by kellyjaisingh

A high-load environment creates a relaxing mood.

Started by shenderson6

The action taken toward a product that may cause harm or customer dissatisfaction is called:

Started by mydiamond

Those services or goods that must be present for the guest to use the core product are called:

Started by jrubin

Removing a product after existing stock has been depleted; used when sales for an item are low and ...

Started by hbsimmons88

Which of the following is NOT a desirable quality for a brand name?

Started by BrownTown3

The stage in a product life cycle when sales growth slows or levels off is called:

Started by sc00by25

The dimension of atmosphere relating to volume and pitch is called:

Started by deesands

Marketing tests give management the information it needs to make a final decision about:

Started by big1devin

Market testing is a concept that:

Started by chandani