Marketing

Mobilography is used to examine the online interactions of individuals and communities on the ...

Started by fungirl

Mobile ethnography can be especially useful for documenting private behavior.

Started by frosh101

Marketing research online communities allow unique perspectives of consumers' lives by providing ...

Started by allihubbard

In situ versus invented observation refers to whether behavior is observed in its natural setting or ...

Started by jenniferbaugh1984

Focus groups are a unique research method because they permit marketing managers to see and hear the market.

Started by Labomba

Ethnography uses several different types of research, including immersion, participant observation, ...

Started by fungirl

Direct observation could be used by a Swiss chocolate maker to study the behavior of "chocoholics."

Started by Drewster127

Any study that is conducted using an observational technique or unstructured questioning can be ...

Started by Scollins7

A limitation of ethnographic research is that respondents are not aware of their own habitual or ...

Started by parker123

Which type of research did a Swiss chocolate maker use to study the behavior of "chocoholics"?

Started by Dannyrod2

Which of the following techniques might be used if Warby Parker is developing a new eyeglass frame ...

Started by mt05945

Which of the following is NOT an advantage online focus groups have over traditional focus groups?

Started by jordangardner

Which of the following is also known as pluralistic or hybrid research?

Started by xjustxicex

Which of the following describes the type of observational research in which no restriction is ...

Started by blinding37

Which of the following correctly describes collecting, analyzing, and interpreting data by observing ...

Started by Rafic Kaaki

When the research objective is to ________, focus groups may be an alternative.

Started by mmmmm

What objective would a financial institution have for holding focus groups after an image survey ...

Started by nods

What is a key advantage of the emerging field of neuromarketing?

Started by kmoyer2

Using a focus group to refresh the marketing team's understanding of what customers really feel or ...

Started by kmoyer2

The purpose of ________ research is specific and is used when the manager and researcher have agreed ...

Started by petersan

The focus group report ________.

Started by sbegs

The ________ of focus group participants should be judged against the target market profile to ...

Started by Labomba

Online focus groups have the following disadvantages over traditional focus groups EXCEPT for which ...

Started by swande

Mobile ethnography can ________ a researcher might miss, with respondents viewed as the experts of ...

Started by sc1250

All of the following are types of neuromarketing EXCEPT which of the following?

Started by Emmejo01