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Author Question: Which of the following techniques might be used if Warby Parker is developing a new eyeglass frame ... (Read 19 times)

mt05945

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Question 1

Which of the following is the study of an individual's involuntary responses to marketing stimuli, including eye movement, heart rate, skin conductance, breathing, brain activity (using functional magnetic resonance imaging [fMRI]), and brain waves (electroencephalography [EEG])?
◦ Neuromarketing
◦ Neuroscience
◦ Cerebromarketing
◦ Stimulus marketing

Question 2

Which of the following techniques might be used if Warby Parker is developing a new eyeglass frame design to understand consumers' initial reactions?
◦ An online panel survey
◦ A mail survey
◦ Role playing
◦ In-depth interviews


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Marked as best answer by mt05945 on Feb 10, 2022

FireandIce

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mt05945

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Reply 2 on: Feb 10, 2022
Wow, this really help


coreycathey

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Reply 3 on: Yesterday
Excellent

 

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