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The text recommends that IT must be viewed holistically with the business in mind.

Started by Drewster127

The text defines "Human Bandwidth" as people's ability to grasp IT and understand how to effectively ...

Started by Apple716

The interview subject of this chapter is John Michelet, CEO of Intercontinental Hotels.

Started by yulisa3298

One test of a desirable technological change is if it shifts costs or uniqueness drivers in favor of a firm.

Started by Tiffanyanne824

One form of competitive advantage comes as a result of proprietary technologies or patents.

Started by ega16

Hospitality executives must use technology to differentiate and create competitive advantage.

Started by Hunchojack2019!!

Competitive advantage results from doing things faster, better, and cheaper from everyone else, but ...

Started by krabuske

By default, everyone in today's organizations must be responsible for IT and act like a CIO.

Started by Sadjam2

According to the text, GDS must be flexible to adapt to changing market needs at a moment's notice.

Started by booty5

A PBX stands for a Private Branch Exchange.

Started by aeb093

Things that lock in or bind a consumer to a product or company are called ________.

Started by ddddddddddeeee4444

The approach to assessing competitive advantage that places great emphasis on competitive ...

Started by Lin Shi

The American Airlines reservations system is called ________.

Started by blkth103

Southwest Airlines' application to push special promotions to customers is called ________.

Started by najmarocks25

In order to receive certain low rates, many guests are required to meet certain conditions and ...

Started by heyheyhey

All of the primary and support activities of the firm required to produce products and services that ...

Started by knightj

Which of the following isnotan IT related career?

Started by dabomba718

The two prevailing approaches to assessing competitive advantage are:

Started by desireelg_7

The Revenue Manager of a hospitality location has to be familiar with which of the following IT issues?

Started by madimontg

The Food and Beverage Director of a hospitality location has to be familiar with which of the ...

Started by heyheyhey

The Director of Sales and Marketing of a hospitality location has to be familiar with which of the ...

Started by ksmithunr

The company position that represents the ultimate business-IT liaison is:

Started by hgjjghgjh

Laura Habina, the interview subject for this chapter, works for the Intercontinental New York ...

Started by ncasson210

All of the following are reasons that the IT wave in the hospitality industry will continueexcept:

Started by Labomba

With the rise of the internet, what are some reasons for so many "dot.com" firms failing?

Started by dhsndn