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Who said, We're in the idea business, because ideas will be the currency of the 21st century. a. ... Started by olgavictoria	3 Replies 546 Views	Aug 11, 2018 by pratush dev
What is the sequence of arriving at the big idea, according to James Webb Young? a. There is no ... Started by madam-professor	1 Replies 614 Views	Aug 11, 2018 by Carliemb17
Swipe files are: a. Files of information that is stolen from the competition b. Files of words, ... Started by joesmith1212	1 Replies 720 Views	Aug 11, 2018 by sarahccccc
Negatives about your brand: a. Can serve as creative inspiration b. Should be recognized in the ... Started by bucstennis@aim.com	1 Replies 718 Views	Aug 11, 2018 by ms_sulzle
Steve Hayden, who worked on Apple's legendary 1984 commercial, believed all good ideas come from a ... Started by ashley	3 Replies 718 Views	Aug 11, 2018 by tmlewis4706
Once you develop your big idea, you'll first need to come up with: a. Media selections b. A ... Started by lb_gilbert	1 Replies 652 Views	Aug 11, 2018 by Galvarado142
FedEx used footage from the movie Castaway in a commercial without seeking permission from Twentieth ... Started by EY67	1 Replies 673 Views	Aug 11, 2018 by jaykayy05
In the Millennial Women Have gd Scents case, which media did Burt's Bees choose to utilize? a. ... Started by penguins	1 Replies 701 Views	Aug 11, 2018 by Jsherida
A/an ________ compares two things on the basis of a similar feature. a. Metaphor b. Analogy c. ... Started by nenivikky	3 Replies 880 Views	Aug 11, 2018 by kingdude89
In contrast to an ad's headline, what is the function of the body copy? a. To complete the story. ... Started by madam-professor	1 Replies 784 Views	Aug 11, 2018 by wergv
Leo Burnett believed it was important to attract as many people as possible to an ad, whether or not ... Started by HudsonKB16	1 Replies 629 Views	Aug 11, 2018 by tranoy
Headlines serve all of the following functions except: a. Capture audience attention b. Select ... Started by genevieve1028	1 Replies 689 Views	Aug 11, 2018 by lauravaras
To be effective, an ad must contain a slogan. Indicate whether the statement is true or ... Started by fasfsadfdsfa	3 Replies 932 Views	Aug 11, 2018 by hramirez205
Instead of bragging in one's body copy, a better approach is to: a. Employ a rational approach ... Started by karateprodigy	1 Replies 730 Views	Aug 11, 2018 by macagnavarro
You should never repeat the structure of a phrase or sentence. Indicate whether the statement is ... Started by chads108	1 Replies 739 Views	Aug 11, 2018 by Anton
The process of ad design is much like copy writing because: a. Both require approval of the ... Started by awywial	1 Replies 746 Views	Aug 11, 2018 by Kingjoffery
A well-designed ad does all of the following except: a. Attracts the target audience b. Holds ... Started by azncindy619	3 Replies 801 Views	Aug 11, 2018 by emsimon14
The perfect proportion is a: a. 2-to-3 proportion b. 2-to-5 proportion c. 1-to-3 proportion d. ... Started by Sufayan.ah	1 Replies 673 Views	Aug 11, 2018 by ong527
As a general rule, try not to place important elements, such as your logo: a. In the lower right ... Started by amal	1 Replies 1,006 Views	Aug 11, 2018 by tuate
As a general rule, try not to set type wider than: a. 39 characters b. 29 characters c. 59 ... Started by Hungry!	1 Replies 3,525 Views	Aug 11, 2018 by bookworm410
Harmony is synonymous with contrast. Indicate whether the statement is true or ... Started by azncindy619	3 Replies 33,314 Views	Aug 11, 2018 by princessflame2016