Author Question: Who said, We're in the idea business, because ideas will be the currency of the 21st century. a. ... (Read 618 times)

olgavictoria

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Who said, We're in the idea business, because ideas will be the currency of the 21st century.
 
  a. James Webb
  b. Roy Spence
  c. Luke Sullivan
  d. Steve Hayden

Question 2

In the Pier House Resort & Caribbean Spa case, the key strategy was to position the resort as a place:
 
  a. Where guests got the most vacation for the least money
  b. Where guests could let themselves go
  c. That was upper-crust and a bit exclusive
  d. That could compete on rates every time



pratush dev

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Answer to Question 1

b

Answer to Question 2

b



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