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Author Question: Who said, We're in the idea business, because ideas will be the currency of the 21st century. a. ... (Read 621 times)

olgavictoria

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on: Aug 11, 2018
Who said, We're in the idea business, because ideas will be the currency of the 21st century.
 
  a. James Webb
  b. Roy Spence
  c. Luke Sullivan
  d. Steve Hayden

Question 2

In the Pier House Resort & Caribbean Spa case, the key strategy was to position the resort as a place:
 
  a. Where guests got the most vacation for the least money
  b. Where guests could let themselves go
  c. That was upper-crust and a bit exclusive
  d. That could compete on rates every time


pratush dev

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Reply #1 on: Aug 11, 2018
Answer to Question 1

b

Answer to Question 2

b


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olgavictoria

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Reply #2 on: Aug 11, 2018
TY


pratush dev

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Reply #3 on: Aug 11, 2018
You're welcome


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