Author Question: Instead of bragging in one's body copy, a better approach is to: a. Employ a rational approach ... (Read 796 times)

karateprodigy · **on:** Aug 11, 2018

Instead of bragging in one's body copy, a better approach is to:

a. Employ a rational approach toward the product
b. Tell your readers what' your product will do for them
c. Rely more heavily on visual elements
d. Create a bullet list of benefits

Question 2

Catch-all phrases are handy devices for copywriters and should be used as often as possible.

Indicate whether the statement is true or false