Other

Which type of format usually includes the most commercials per hour? a. News b. Top 40 c. ...

Started by rlane42

Ratings for the broadcast networks have ________ since the early 1980s. a. increased b. ...

Started by rl

If a local broadcast station has the rights to a syndicated show, it can insist the cable systems in ...

Started by waynest

True or false: half of all online videogame players are between 30-59 years old. Indicate whether ...

Started by pane00

A major concern regarding DVRs is that a. viewers will skip over the commercials. b. viewer ...

Started by shenderson6

A major problem for measuring a audience viewing a channel on cable systems especially in the ...

Started by Awilson837

Allocating the cost of a syndicated program against the station budget, putting more value on the ...

Started by pane00

Cable nets and the WB would schedule several plays of the same children's show each day because ...

Started by jilianpiloj

Late newscasts run for 35 minutes on the big 3 affiliates because a. the audience demands more ...

Started by jman1234

A recent trend among cable networks is a. more original programming during primetime. b. more ...

Started by ap345

Public television programmers try to a. cumulatively serve many small audiences. b. attract ...

Started by Chloeellawright

Templates for a stations programming elements are referred to as a. skew graphs. b. clocks. c. ...

Started by sdfghj

Which choice is a NOT part of the profile of talk radio listeners? a. More than two thirds are ...

Started by stock

A selling idea may be: a. Emotional b. Rational c. Neither rational nor emotional d. Both ...

Started by asan beg

Emotional selling points are usually more powerful than rational ones. Indicate whether the ...

Started by daltonest1984

One way to engage consumers in your advertising campaign is to: a. Invite them to create their ...

Started by rayancarla1

The ADDY Awards are sponsored by a. The American Advertising Federation b. The Advertising Club ...

Started by yoooooman

Although celebrities can provide a quick fix to an advertising challenge, they are usually not a ...

Started by Melani1276

Which of the following advertising trade characters has been around more than 100 years? a. Tony ...

Started by Frost2351

Can advertisers go too far in their attempts to be creative? a. Yes; they could cause a consumer ...

Started by Bernana

A brand, much like a person, has its own distinct personality. Indicate whether the statement is ...

Started by vinney12

How is brand reputation formed? a. IMC + Gestalt = Reputation b. Image - Competition = ...

Started by vHAUNG6011

A brand's gestalt is: a. Another term for an item's tagline b. All of a product's individual ...

Started by plus1

Regarding logos, all of the following is true except: a. It is the visual symbol that identifies ...

Started by joblessjake

Which of these choices is an example of a company that does NOT use color as a marketable element of ...

Started by wenmo