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Which type of format usually includes the most commercials per hour? a. News b. Top 40 c. ... Started by rlane42	1 Replies 118 Views	Aug 11, 2018 by Ashley I
Ratings for the broadcast networks have ________ since the early 1980s. a. increased b. ... Started by rl	1 Replies 144 Views	Aug 11, 2018 by ankilker
If a local broadcast station has the rights to a syndicated show, it can insist the cable systems in ... Started by waynest	3 Replies 179 Views	Aug 11, 2018 by EAN94
True or false: half of all online videogame players are between 30-59 years old. Indicate whether ... Started by pane00	1 Replies 119 Views	Aug 11, 2018 by nmyers
A major concern regarding DVRs is that a. viewers will skip over the commercials. b. viewer ... Started by shenderson6	1 Replies 128 Views	Aug 11, 2018 by rnehls
A major problem for measuring a audience viewing a channel on cable systems especially in the ... Started by Awilson837	1 Replies 155 Views	Aug 11, 2018 by nguyenhoanhat
Allocating the cost of a syndicated program against the station budget, putting more value on the ... Started by pane00	3 Replies 204 Views	Aug 11, 2018 by firehawk60
Cable nets and the WB would schedule several plays of the same children's show each day because ... Started by jilianpiloj	1 Replies 153 Views	Aug 11, 2018 by emilymalinowski12
Late newscasts run for 35 minutes on the big 3 affiliates because a. the audience demands more ... Started by jman1234	1 Replies 140 Views	Aug 11, 2018 by Joy Chen
A recent trend among cable networks is a. more original programming during primetime. b. more ... Started by ap345	1 Replies 140 Views	Aug 11, 2018 by Sassygurl126
Public television programmers try to a. cumulatively serve many small audiences. b. attract ... Started by Chloeellawright	3 Replies 163 Views	Aug 11, 2018 by Bsand8
Templates for a stations programming elements are referred to as a. skew graphs. b. clocks. c. ... Started by sdfghj	1 Replies 152 Views	Aug 11, 2018 by raili21
Which choice is a NOT part of the profile of talk radio listeners? a. More than two thirds are ... Started by stock	1 Replies 215 Views	Aug 11, 2018 by jrpg123456
A selling idea may be: a. Emotional b. Rational c. Neither rational nor emotional d. Both ... Started by asan beg	1 Replies 274 Views	Aug 11, 2018 by cassie_ragen
Emotional selling points are usually more powerful than rational ones. Indicate whether the ... Started by daltonest1984	3 Replies 179 Views	Aug 11, 2018 by Jbrasil
One way to engage consumers in your advertising campaign is to: a. Invite them to create their ... Started by rayancarla1	1 Replies 129 Views	Aug 11, 2018 by stallen
The ADDY Awards are sponsored by a. The American Advertising Federation b. The Advertising Club ... Started by yoooooman	1 Replies 176 Views	Aug 11, 2018 by Jane
Although celebrities can provide a quick fix to an advertising challenge, they are usually not a ... Started by Melani1276	1 Replies 164 Views	Aug 11, 2018 by DylanD1323
Which of the following advertising trade characters has been around more than 100 years? a. Tony ... Started by Frost2351	3 Replies 149 Views	Aug 11, 2018 by tmlewis4706
Can advertisers go too far in their attempts to be creative? a. Yes; they could cause a consumer ... Started by Bernana	1 Replies 185 Views	Aug 11, 2018 by vkodali
A brand, much like a person, has its own distinct personality. Indicate whether the statement is ... Started by vinney12	1 Replies 154 Views	Aug 11, 2018 by zhanghao
How is brand reputation formed? a. IMC + Gestalt = Reputation b. Image - Competition = ... Started by vHAUNG6011	1 Replies 194 Views	Aug 11, 2018 by atrochim
A brand's gestalt is: a. Another term for an item's tagline b. All of a product's individual ... Started by plus1	3 Replies 186 Views	Aug 11, 2018 by Bsand8
Regarding logos, all of the following is true except: a. It is the visual symbol that identifies ... Started by joblessjake	1 Replies 205 Views	Aug 11, 2018 by Tonyam972
Which of these choices is an example of a company that does NOT use color as a marketable element of ... Started by wenmo	1 Replies 130 Views	Aug 11, 2018 by Amiracle