This topic contains a solution. Click here to go to the answer

Author Question: A brand's gestalt is: a. Another term for an item's tagline b. All of a product's individual ... (Read 93 times)

plus1

  • Hero Member
  • *****
  • Posts: 676
A brand's gestalt is:
 
  a. Another term for an item's tagline
  b. All of a product's individual identity elements taken together
  c. A term for television ads
  d. How the public perceives a product's image

Question 2

Brand image is:
 
  a. The company's presentation of itself
  b. How the public perceives the company
  c. The reputation of the company
  d. None of the choices



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Bsand8

  • Sr. Member
  • ****
  • Posts: 327
Answer to Question 1

b

Answer to Question 2

b





 

Did you know?

As many as 28% of hospitalized patients requiring mechanical ventilators to help them breathe (for more than 48 hours) will develop ventilator-associated pneumonia. Current therapy involves intravenous antibiotics, but new antibiotics that can be inhaled (and more directly treat the infection) are being developed.

Did you know?

Alcohol acts as a diuretic. Eight ounces of water is needed to metabolize just 1 ounce of alcohol.

Did you know?

It is believed that the Incas used anesthesia. Evidence supports the theory that shamans chewed cocoa leaves and drilled holes into the heads of patients (letting evil spirits escape), spitting into the wounds they made. The mixture of cocaine, saliva, and resin numbed the site enough to allow hours of drilling.

Did you know?

About 60% of newborn infants in the United States are jaundiced; that is, they look yellow. Kernicterus is a form of brain damage caused by excessive jaundice. When babies begin to be affected by excessive jaundice and begin to have brain damage, they become excessively lethargic.

Did you know?

Nitroglycerin is used to alleviate various heart-related conditions, and it is also the chief component of dynamite (but mixed in a solid clay base to stabilize it).

For a complete list of videos, visit our video library