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Author Question: What is a tagline? Provide an example of a popular tagline, and discuss why you think it has been ... (Read 147 times)

mcmcdaniel

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on: Jul 6, 2018
What is a tagline? Provide an example of a popular tagline, and discuss why you think it has been effective?
 
  What will be an ideal response?

Question 2

According to the textbook, most boards of advisers have between ________ and ________ members.
 
  A) 5; 15
  B) 2; 4
  C) 10; 18
  D) 2; 3
  E) 4; 7


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krakiolit

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Reply #1 on: Jul 6, 2018
Answer to Question 1

Firms often develop a tagline to reinforce the position they have staked out in their market, or a phrase that is used consistently in a company's literature, advertisements, promotions, stationery, and even invoices and thus becomes associated with that company. An example is Nike's familiar tagline, Just do it. The Nike tagline implies that people don't need to be told they should exercise-they already know that. The challenge is to Just do it. The beauty of this simple three-word expression is that it applies equally to a 21-year-old triathlete and a 65-year-old mall walker. This clever tagline, along with Nike's positioning strategy, helped it expand its product line beyond running shoes to athletic products for all age groups.

Answer to Question 2

A


mcmcdaniel

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Reply #2 on: Jul 6, 2018
TY


krakiolit

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Reply #3 on: Jul 6, 2018
Happy to Help


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