This topic contains a solution. Click here to go to the answer

Author Question: What is a tagline? Provide an example of a popular tagline, and discuss why you think it has been ... (Read 56 times)

mcmcdaniel

  • Hero Member
  • *****
  • Posts: 550
What is a tagline? Provide an example of a popular tagline, and discuss why you think it has been effective?
 
  What will be an ideal response?

Question 2

According to the textbook, most boards of advisers have between ________ and ________ members.
 
  A) 5; 15
  B) 2; 4
  C) 10; 18
  D) 2; 3
  E) 4; 7



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

krakiolit

  • Sr. Member
  • ****
  • Posts: 318
Answer to Question 1

Firms often develop a tagline to reinforce the position they have staked out in their market, or a phrase that is used consistently in a company's literature, advertisements, promotions, stationery, and even invoices and thus becomes associated with that company. An example is Nike's familiar tagline, Just do it. The Nike tagline implies that people don't need to be told they should exercise-they already know that. The challenge is to Just do it. The beauty of this simple three-word expression is that it applies equally to a 21-year-old triathlete and a 65-year-old mall walker. This clever tagline, along with Nike's positioning strategy, helped it expand its product line beyond running shoes to athletic products for all age groups.

Answer to Question 2

A





 

Did you know?

According to the Migraine Research Foundation, migraines are the third most prevalent illness in the world. Women are most affected (18%), followed by children of both sexes (10%), and men (6%).

Did you know?

The eye muscles are the most active muscles in the whole body. The external muscles that move the eyes are the strongest muscles in the human body for the job they have to do. They are 100 times more powerful than they need to be.

Did you know?

Giardia is one of the most common intestinal parasites worldwide, and infects up to 20% of the world population, mostly in poorer countries with inadequate sanitation. Infections are most common in children, though chronic Giardia is more common in adults.

Did you know?

Everyone has one nostril that is larger than the other.

Did you know?

The most common childhood diseases include croup, chickenpox, ear infections, flu, pneumonia, ringworm, respiratory syncytial virus, scabies, head lice, and asthma.

For a complete list of videos, visit our video library