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Author Question: A brand's gestalt is: a. Another term for an item's tagline b. All of a product's individual ... (Read 202 times)

plus1

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A brand's gestalt is:
 
  a. Another term for an item's tagline
  b. All of a product's individual identity elements taken together
  c. A term for television ads
  d. How the public perceives a product's image

Question 2

Brand image is:
 
  a. The company's presentation of itself
  b. How the public perceives the company
  c. The reputation of the company
  d. None of the choices



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Bsand8

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Answer to Question 1

b

Answer to Question 2

b





 

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