Author Question: Regarding logos, all of the following is true except: a. It is the visual symbol that identifies ... (Read 117 times)

joblessjake · **on:** Aug 11, 2018

Regarding logos, all of the following is true except:

a. It is the visual symbol that identifies a brand or company
b. It is the first visual element the reader sees in an ad
c. It can be a graphic element or a word
d. It is targeted toward consumers

Question 2

The ways a brand's personality comes through are:

a. Through its identity and its image
b. The newspaper and radio advertisements
c. A positive image in the minds of the public
d. None of the choices