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Author Question: A ________ is a name, sign, symbol or logo that identifies the products and services of one firm and ... (Read 187 times)

newyorker26

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on: Jun 28, 2018
A ________ is a name, sign, symbol or logo that identifies the products and services of one firm and differentiates them from competitors.
 a. company identifier
 b. company signifier
 c. company title
 d. (a) and (b) only
 e. none of the above

Question 2

Which type of primary data is represented by characteristics such as age, education, occupation, marital status or
  gender?
 a. Personality/Lifestyle
  b. Awareness/Knowledge
  c. Demographic/Socioeconomic
  d. Attitudes
  e. Behavior


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jaymee143

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Reply #1 on: Jun 28, 2018
Answer to Question 1

e

Answer to Question 2

c


newyorker26

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

diana chang

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Reply 3 on: Yesterday
Excellent

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