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Author Question: The name, term, symbol, sign or design used by a firm to differentiate its offerings from those of ... (Read 66 times)

809779

  • Hero Member
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  • Posts: 579
on: Jun 29, 2018
The name, term, symbol, sign or design used by a firm to differentiate its offerings from those of its competitors is called the:
 a. perception.
  b. benefits.
  c. brand.
  d. position.

Question 2

Price analysis focuses simply on a seller's price with little or no consideration given to the actual cost of production.
 a. True
  b. False
 Indicate whether the statement is true or false


randomguy133

  • Sr. Member
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  • Posts: 310
Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

True


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