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Author Question: A ________ is a name, sign, symbol or logo that identifies the products and services of one firm and ... (Read 190 times)

newyorker26

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A ________ is a name, sign, symbol or logo that identifies the products and services of one firm and differentiates them from competitors.
 a. company identifier
 b. company signifier
 c. company title
 d. (a) and (b) only
 e. none of the above

Question 2

Which type of primary data is represented by characteristics such as age, education, occupation, marital status or
  gender?
 a. Personality/Lifestyle
  b. Awareness/Knowledge
  c. Demographic/Socioeconomic
  d. Attitudes
  e. Behavior



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jaymee143

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Answer to Question 1

e

Answer to Question 2

c




newyorker26

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Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review


momolu

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Reply 3 on: Yesterday
Wow, this really help

 

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