Other

After a viewer watches an online clip they usually see a menu offering them other clips with a ...

Started by a0266361136

To hold audiences and maintain audience flow across all platforms while at the same time offering ...

Started by xroflmao

Which is considered a good strategy for selecting content to offer online? a. Nonlinear content ...

Started by TFauchery

Online offers all of the following except: a. interactivity b. shared experiences with others ...

Started by gbarreiro

Live plus seven refers to a. viewing a program within seven days after that program has aired. b. ...

Started by armygirl

In response to DVRs, programmers are a. scheduling more repeats of popular series. b. using ...

Started by HCHenry

Theater style tests of programs before potential audiences is called a. Concept testing. b. ...

Started by futuristic

True or false: Many companies now use online audiences to test promotional materials. Indicate ...

Started by ghost!

One common method of gathering qualitative information about audience preferences is to use a. ...

Started by s.tung

Radio stations use call out research to a. choose which songs to play. b. develop promotional ...

Started by dejastew

The Nielsen sweeps are designed to measure a. national viewing. b. local market viewing. c. ...

Started by 09madisonrousseau09

The months designated for sweeps are a. November, February, May, and July. b. March, October, ...

Started by folubunmi

Nielsen is now attempting to collect ratings data for a. video games. b. magazines. c. books. ...

Started by abc

Radio programmers typically pay attention to the ________ survey area, while TV programmers are more ...

Started by futuristic

Advertisers focus on ________, while programmers usually are more interested in ________. a. ...

Started by cartlidgeashley

Radio measures audience by ________ while Television tends to measure by ________. a. program; ...

Started by JMatthes

According to data from 2010, the average adult spends ________ hours on line a week. a. 6 b. 12 ...

Started by Melani1276

Qualitative research a. measures only the numbers of audience members. b. attempts to find out ...

Started by Zoey63294

Which of the following is a source of programming for local TV stations? a. Network programs b. ...

Started by joesmith1212

Programs which were made originally for a broadcast network and are syndicated afterwards are known ...

Started by luminitza

To make the most profit, a show needs a. to only be bought by a network. b. the network for ...

Started by elizabeth18

Syndicators typically sell a particular series such as Jeopardy to a. affiliates of the same ...

Started by c0205847

When deciding which syndicated program to purchase, a programmer is usually most concerned with ...

Started by newyorker26

Format programming is when a. different versions of the same show are produced in different ...

Started by karateprodigy

One advantage of NON-primetime programming is that a. the audience is more diverse for each show. ...

Started by maegan_martin