« previous next »

Author Question: The Nielsen sweeps are designed to measure a. national viewing. b. local market viewing. c. ... (Read 270 times)

09madisonrousseau09

  • Hero Member
  • *****
  • Posts: 559
on: Aug 11, 2018
The Nielsen sweeps are designed to measure
 
  a. national viewing.
  b. local market viewing.
  c. cable viewing.
  d. Internet viewing.

Question 2

One difference between Nielsen ratings and television quotient data (TvQs) is that TvQs measure
 
  a. likeability and recognition.
  b. total households.
  c. persons using television.
  d. differences between large and small markets.


Brenm

  • Sr. Member
  • ****
  • Posts: 359
Reply #1 on: Aug 11, 2018
Answer to Question 1

b

Answer to Question 2

a


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

There are 60,000 miles of blood vessels in every adult human.

Did you know?

Intradermal injections are somewhat difficult to correctly administer because the skin layers are so thin that it is easy to accidentally punch through to the deeper subcutaneous layer.

Did you know?

In Eastern Europe and Russia, interferon is administered intranasally in varied doses for the common cold and influenza. It is claimed that this treatment can lower the risk of infection by as much as 60–70%.

Did you know?

Astigmatism is the most common vision problem. It may accompany nearsightedness or farsightedness. It is usually caused by an irregularly shaped cornea, but sometimes it is the result of an irregularly shaped lens. Either type can be corrected by eyeglasses, contact lenses, or refractive surgery.

Did you know?

Not getting enough sleep can greatly weaken the immune system. Lack of sleep makes you more likely to catch a cold, or more difficult to fight off an infection.

Pacific Rim National Park, British Columbia Pacific Rim National Park, British Columbia
Brumbies on the Chandler River, Oxley Wild Rivers National Park. Brumbies on the Chandler River, Oxley Wild Rivers National Park.
Spotted hyena in Amboseli National Park, Kenya Spotted hyena in Amboseli National Park, Kenya
Using a DMM to measure the open-circuit voltage of a battery. Using a DMM to measure the open-circuit voltage of a battery.
Video: The pH scale - Strong acids and Weak acids

For a complete list of videos, visit our video library